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The weekly email for starting the business of your dreams.

Join 10,000+ subscribers for inspiration, ideas, tips & tools, every Friday.

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Read by 10K+ starters around the world. 100% free.

Just go for it

Mar 27, 2026

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17 min read

Just go for it

Make it for yourself

Mar 20, 2026

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16 min read

Make it for yourself

A thousand mile walk

Mar 13, 2026

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9 min read

A thousand mile walk

Pack up and go

Mar 6, 2026

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18 min read

Pack up and go

A gut feeling

Feb 27, 2026

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15 min read

A gut feeling

22,000 preorders

Feb 20, 2026

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17 min read

22,000 preorders

You can reinvent yourself

Feb 13, 2026

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16 min read

You can reinvent yourself

Starting is messy

Feb 6, 2026

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12 min read

Starting is messy

Are you a starter?

Join 10K+ readers and start the business of your dreams.

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Take the shot

Jan 30, 2026

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17 min read

Take the shot

Make it last

Jan 23, 2026

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15 min read

Make it last

You can't buy time

Jan 16, 2026

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18 min read

You can't buy time

What will you start in 2026?

Jan 9, 2026

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18 min read

What will you start in 2026?

Onwards!

Dec 19, 2025

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17 min read

Onwards!

It started as a joke

Dec 12, 2025

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16 min read

It started as a joke

Ideas to get you going

Dec 5, 2025

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16 min read

Ideas to get you going

Keeping it in the family

Nov 28, 2025

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11 min read

Keeping it in the family

Danny Giacopelli

Hey, I'm Danny 👋

I'm a small business obsessed former Monocle and Courier editor based in London. Now I write For Starters, an independent email newsletter for the next generation of small business owners.

Inspiration, ideas, tips and tools – sent every Friday morning to 10K+ subscribers around the world – for free.


For Starters is the essential weekly briefing for the next generation of small business owners.

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