
For Starters is the essential weekly briefing for the next generation of small business owners. Inspiration and ideas, every Friday – for free. It’s curated by Danny Giacopelli, formerly of Monocle and Courier magazines.
Hey, starter! Read on for…
Inspiration ➠ Shoes, shops & poles
Advice ➠ Do you know cupuaçu?
Ideas ➠ Time for friction-maxxing!
Resources ➠ Pinterest’s big trends
Town Hall ➠ Community shoutouts
👋 For Starters is read by 9,100+ people, including new subs Leslie, a distillery owner in New York, and Andrea, a visual artist and publisher in Manchester.
➠ Get inspired

Flexible feet | Credit
1. A bright idea. When Rebecca Kelley and Duncan Robertson met, they realized they shared a frustration about kids’ footwear – the category was full of “downsized adult shoes that were thick, rigid, narrow and heavy.” And kids’ shoes rarely took into account the fact that their feet are still growing: “Bones are soft. Arches are developing. Movement patterns are being shaped for life.” So, like any good starters, Rebecca and Duncan decided to do something about it. Behold, their new company: Brightland. → Read more about their development process.
2. Charming to the max. Just look at this shopfront in Paris. We’re getting close to a platonic ideal here…
3. Pole position. And newly launched biz Goodside, founded by former choreographer and art gallery owner Tze Chun, can only be described as… a pole dancing studio for people who appreciate great design [ever so mildly nsfw].
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