For Starters is the essential weekly briefing for the next generation of small business owners. Inspiration and ideas, every Friday – for free. It’s curated by Danny Giacopelli, formerly of Monocle and Courier magazines.

Hey, starter! Read on for…

  • Inspiration  Airstreams & ice cream

  • Advice  I built Diaspora Spice Co

  • Ideas  WTF is a MEHKO?

  • Resources  Visual rabbit holes

  • Town Hall  Community shoutouts

—Danny (say hi via email, LinkedIn or IG)

👋 For Starters is read by thousands of business-builders, including new subscriber Neil, who’s building the place-based branding studio eNaR. Welcome!

Get inspired

Beit Kotn | Credit

1. A home for creatives. As a business, it’s always cool when you can’t fit neatly into a box. You’re not just this, but you’re also that. Just look at Egyptian clothing brand Kotn. Excellent vibes, high quality products, sustainability at the forefront. And this month they’re swinging open the doors to something non-clothes-related…. Beit Kotn (’House of Kotn’).

It’s a residence and workspace above their Shoreditch (London) shop, that’s 100% free to use for artists, designers and creative/cultural types from the Middle East and North Africa. More:

Essentially, if you’re from the region, working on something in London, you can book access to the space via a portal on Kotn’s website. All you have to do is describe what you’re working on, and they’ll give you access to the space based on availability, through a first-come, first-serve basis.

2. Also, this ice cream shop is for sale. I mean… 👀

3. And what’s in a name? Besides making extremely cool Airstreams from a coastal farm in Oregon, Perpetually Devastated has an absolutely fantastic name, no?

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