
For Starters is the essential weekly briefing for the next generation of small business owners. Inspiration and ideas, every Friday – for free. It’s curated by Danny Giacopelli, formerly of Monocle and Courier magazines.
Hey, starter! Read on for…
Inspiration ➠ Just like honey
Advice ➠ ChatGPT was my cofounder
Ideas ➠ You’re eating too much ube
Resources ➠ Interactive decks
Town Hall ➠ Community shoutouts
👋 For Starters is read by thousands of biz-builders, including new subscriber Alexandra, who’s building Canada-based F&B biz The Sarjesa Group. Welcome!
➠ Get inspired

The thick stuff | Credit
1. Thick Honey. Creative director Noah Phillips is the son of a beekeeper and a lifelong honey lover. But, when he realized honey hadn’t changed much for a few thousand years, he decided to create a thicker and creamier-looking version (seriously, check out these images), packed it in a tube, and launched a new brand called Honey Department. Carry it around in your tote bag. Just don’t mistake it for the hand lotion. 🐝
2. Meanwhile, for creatives in NYC… Studiolo is a giant art studio that calls itself NYC’s “first invite-only creative studio where artists who are accepted don't pay for anything.” They’re looking for creatives working in painting, yoga, metalsmithing, sewing, glass, music, breathwork, upholstery, woodworking, photography, candle making, food, videography, tattooing and furniture-makers. Is that you? 👀
3. The shopkeeper’s determination. And on a cobblestoned street in the delightfully picturesque city of Bath, here in the UK, there’s a new children’s shop called The River Mouse. Owner Lucy only decided to open a shop this past October, before quitting her freelance job and then swinging open the doors in November! Talk about being decisive... 🐭
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