
For Starters is the essential weekly briefing for the next generation of small business owners. Inspiration and ideas, every Friday – for free. It’s curated by Danny Giacopelli, formerly of Monocle and Courier magazines.
Hey, starter! Read on for…
Inspiration ➠ Accidental sandwich
Advice ➠ Crowdfunding jollof rice
Ideas ➠ “Made-by-humans”
Resources ➠ Ecommerce insights
Town Hall ➠ Community shoutouts
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➠ Get inspired

Green Door Folk School | Credit
1. Like home. I wish I lived in Cedar, Michigan so I could spend all my waking hours at Green Door Folk School. 🚪
2. Brick by brick. Tomorrow, Australian menswear brand Mutimer is swinging open the doors to its first ever shop, in Melbourne. 26 year-old founder Jasper Mutimer started the brand in his bedroom as a creative hobby back in 2020, before going all-in on the biz after graduating with a degree in finance a year later. He calls the shop the ‘natural evolution’ of the brand’s journey – and also ‘the biggest risk’ he’s ever taken. Best of luck, Jasper. 👏
3. The perfect bite. And when London couple Ziad Halub and Farsin Rabiee started inviting friends over for Iranian-Iraqi dinners at their flat in Hackney, word spread fast. Sort of too fast. Friends-of-friends started asking to come. An informal waitlist formed around their 8-seat table. Soon enough, the dinners became a roaming supper club across east London. Then one day, walking home, they noticed an empty shopfront just down the road from where they lived. They popped in to have a look, half-joking – and signed a lease.
Now it’s Logma, a tiny bistro that’s already become one of the buzziest spots in London, thanks largely to an aubergine and kofta sandwich that went viral on IG. The ironic bit is that the sandwich was a total accident – they opened before they had any plates, so a sandwich was all they could serve. It stuck. → Check out this lovely profile of Ziad and Farsin in Service95 😋
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