
For Starters is the essential weekly briefing for the next generation of small business owners. Inspiration and ideas, every Friday – for free. It’s curated by Danny Giacopelli, formerly of Monocle and Courier magazines.
Hey, starter! Read on for…
Inspiration ➠ New meets old
Advice ➠ First 25, then 1000
Ideas ➠ Corporate bullshit
Resources ➠ A retail forecast
Town Hall ➠ Community shoutouts
👋 For Starters is read by 10,000+ business-builders around the world, from florists in Copenhagen to brand strategists in Mexico City. Welcome!
➠ Get inspired

Back to the future
1. Get crafty. Old-school artisans and craftspeople have tons to teach us about solving some of our more modern challenges. That’s the idea of For Starters subscriber Louis Elton, who runs the excellent newsletter/project/initiative Nation of Artisans and, as of today, The British Cræft Prize, his new cash award for starters in the UK who find ways to combine “the deep wisdom of heritage crafts of the past with cutting-edge technologies of the future” – cleverly called ‘artisanal intelligence’. 🛠
→ A few minutes ago, Louis announced the details of the prize and how to apply – check it out.
2. Decisive moments. I was in Paris last week and stumbled into a store next to Marché des Enfants Rouges called Fringe, which sells thousands upon thousands of vintage snapshots and postcards, methodically categorised: family snaps, landscapes, photobooth images, countless beautiful and weird and forgotten little moments once thought important enough to capture forever, then forgotten. I wanted to buy everything. 📸
3. Slow down. And check out this interview with Ding Chiern Yin, who quit her corporate job a year ago, moved to the mountainous city of Wuyishan, in China's Fujian province, and fell in love with the local tea industry. She just launched her own tea brand, Girl In Love. The idea behind the brand started with her husband’s love of the stuff…
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